Yes, we need ads for a free internet, today. And, as a result, we also have our privacy eroded - eroded in ways we may not care about today, but will probably regret tomorrow.

If we must pay for the internet, give me an option to pay to use it where I see no ads and my privacy is preserved. Let me know what that cost is and I'll decide what I want to do.

Right now, the actual pricing is obscured so we just "accept" that the internet in its current form is how it needs to be.