I agree with you to some degree. When I got to the bottom of the article I read this:
> Be yourself.
> Be imperfect.
> Be human.
> Care.
It sounds like a simple message but the 2010's were rife with "care about everything" and "inaction is action" type slogans. Should someone at that paper or the products being represented care? Yes, because it's their job. To blame the reader or anyone beyond that point I think is very 2010's era that yielded some portion of this societal apathy and burnout.
What we need is the people who have a duty to care to care. In reality there are very few people who are on paper duty bound to care. The people that are duty bound are rarely held accountable when they don't. It's a sort of cyclical problem.
I guess it comes down to world view, since we can never know the answer: when a human has everything they need, including enough bandwidth, how many will care by default vs being apathetic by default.
If they care by default, all we need to do is give them everything they need and they'll do what is wanted. If not, then giving them everything they need will result in them doing nothing more.
> Be yourself.
> Be imperfect.
> Be human.
> Care.
It sounds like a simple message but the 2010's were rife with "care about everything" and "inaction is action" type slogans. Should someone at that paper or the products being represented care? Yes, because it's their job. To blame the reader or anyone beyond that point I think is very 2010's era that yielded some portion of this societal apathy and burnout.
What we need is the people who have a duty to care to care. In reality there are very few people who are on paper duty bound to care. The people that are duty bound are rarely held accountable when they don't. It's a sort of cyclical problem.