> Hanif Abdurraqib, in one of his excellent Instagram mini-essays the other week, wrote about the rise of content that's designed to be consumed while doing something else. In Hanif's case, he was writing about Time Machine, his incredible 90 minute deep dive into The Fugees' seminal album The Score. Released in 2021, Hanif marveled at the budget, time, and effort that went into crafting the two-part 90 minute podcast and how, today, there's no way it would have happened.

Expecting people to pay full-time attention to 90 minutes of talking about some hip-hop group from the 1990s is a big ask.