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It's about telling the truth while being an actual human.

When I had to lay people off the first time, we had very clear criteria for the layoffs and published them. Anyone who was obviously trying to game the system was immediately dismissed.

Afterwards, I had an all hands meeting to let people know that what we were going through sucks, but that we're in a safer position financially because of it. I then explained all of the financials to keep people from panicking that we were actually broke when we weren't; we had just lost a huge contract to a company that went out of business.

Bad leaders use vapid feel good phrases from Maxwell and Sinek and others like them. Bad leaders use leadership books as a guide to interacting with their employees instead of using the concepts to modify their existing, real personalities. They think those things are a script instead of a series of metaphor.



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