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This is a master move though - it's kinda like video(youtube) embeds in your site. If every site could sell and have an infinite curated catalog from shopify merchants - shopify becomes both the discovery, distribution and the shopping network?



> If every site could sell and have an infinite curated catalog from shopify merchants

are you implying a scenario where anyone could create a "storefront of storefronts" using products from various shopify accounts (owned or not owned by that person)? Would be an interesting affiliate opportunity




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