Thanks for the link! As pessimistic as I am toward this company it sounds like something that could be quite neat if it actually exists.
However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. My dude, if you need to spin so hard you pull out a thesaurus for "compress" it's not a great look.
Because they don't just compress their wood! That's the step after putting it in a vacuum and baking it and heating it up so that the lignin depolymerizes. The video does a great job of explaining how this is different from just sticking wood into a press.
Sure did. You're right it seems to be in use widely (in the wood compression industry), not that it seems to have any distinction from compression... (I say from my uninformed perspective)
E.g. it feels along the lines of "we didn't just heat it, we THERMO-MODIFIED (tm) it." No matter they mean the same thing, doesn't the second one just sound cooler?!? /s
Same ilk as "deconstructed" food, "artisanal" crafts, "synergy", ...
in a mechanical sense, a compressed object goes back to normal when the stress is removed, unless you break it. if the work piece did not go back to its original shape, you arent just conpressing anymore. eg. you are likely "cold working" it instead.
if youre applying heat, you might be "forging" or "casting" while applying that compressive force.
I definitely am negatively biased toward anything I perceive using buzz words or jargon. I doubt I'm the only person with this knee jerk reaction (I say without any statistics or evidence I can link in).
Same with any product that is over or deceptively advertised.
If their stuff was good, provably so, then they'd prove it on their own merits. They wouldn't need to fill a website with 99% AI slop if they had anything else of any substance.
Or, it's definitely possible I'm in the % of people who is overly sensitive to bullshit, and I fall outside the target audience of their AI slop. Similarly to how spam emails include typos to filter out people who are actually paying attention.
> I definitely am negatively biased toward anything I perceive using buzz words or jargon.
Unfortunately every profession with any depth of knowledge will have jargon. Even house staff at a restaurant will talk about 2-tops and 4-tops, etc. It's just jargon, or better yet, convenient abstraction to describe the problem space these people live and breath.
The more layman’s wording you use, the less accurate you will be. The reason for industry specific “jargon” is just that those are words that happen to be the most accurate and descriptive words for whatever materials or processes used.
If you use too much jargon, people outside can’t understand what you are talking about. If you use too little jargon, then whatever you are talking about will be too vague.
People use more specific terms because they mean something more specific than the generic term. Often within domains of expertise, people know the topic extremely well so they naturally use specific terms, and they also need to speak very specifically.
The more exciting something would be, the more likely it's BS. It's what survives.
Projects just make it a lot further that way. The consumer wants to believe. The doer has to believe. The invester will take a hit on the cheek for the moon.
However, I lost all hope (of the little I had) after their sales rep said they "densify" their wood. My dude, if you need to spin so hard you pull out a thesaurus for "compress" it's not a great look.