This is true in general. The article starts with a prime example that's plagiarized from Sun Tsu, Which has been the template for dozens to hundreds of ghostwritten "business" books meant to polish the reputation of the name on the cover.
Every now and then you encounter someone who's too busy for bullshit. Jeff Bussgang teaches a startup course at HBS and is general partner at Flybridge. His recent book The Experimentation Machine is a concise blast of information on how to do a start up right now. No self aggrandizement. A distinct lack of the personal pronoun "I." The example scenarios in the book are not cherry picked outliers meant to make a CEO or investor look good. This kind of book is remarkable for not following the business book formula.
> No self aggrandizement. A distinct lack of the personal pronoun "I." The example scenarios in the book are not cherry picked outliers meant to make a CEO or investor look good.
That's remarkable, but brings up the question of then what's the intention / meaning/ why does the book exist?
I guess some authors just can afford to publish whatever they want indeed
I haven't taken Bussgang's course, so I'm partly guessing here. But I did volunteer to help at a incubator workshop he was running several years ago at HBS. My impression is that the material for the book comes from his course, from his experience mentoring startup teams, and from experiences with Flybridge's portfolio.
If you are looking for a checklist of how to do a 2025 start up right, this is the book. I listened to the audiobook so I don't know the page count, but the editing is super tight.
Every now and then you encounter someone who's too busy for bullshit. Jeff Bussgang teaches a startup course at HBS and is general partner at Flybridge. His recent book The Experimentation Machine is a concise blast of information on how to do a start up right now. No self aggrandizement. A distinct lack of the personal pronoun "I." The example scenarios in the book are not cherry picked outliers meant to make a CEO or investor look good. This kind of book is remarkable for not following the business book formula.