I agree with all that. One or two people mostly looking for a decent place to stay in the right location without hassle probably describes most travelers under most circumstances. I know it does me and I've travelled over 100 days a year at times. And that's probably not atypical of a lot of business travelers.

Even these days I'm not mostly looking to deeply research my overnight stays much of the time and often default to my hotel chain of choice or a hotel/Aparthotel that I have previous experience with.