It's an extremely intentional and all but plagiaristic take on a Zed Shaw piece from the late oughts. Tastelessly slavish imitation, at absolute minimum. At least the original is linked in tiny print at the bottom, below the advertisement.
A great deal, I hear, but he was young then too, and deeply frustrated with a poisonous Boston in-crowd. The methylphenidate style has not come back into vogue in the meanwhile, no more than Rails ever has or will.