Isn't that a good thing? When millions of people are relying on those products day in and day out, I think we don't want them to be reckless. Leave that to others.
Well, it’s a more nuanced answer. Over time, regularly squeezing 1-2% out of search results in an vastly inferior product which flips from primarily serving its users to serving its payers. Eventually, that will mean certain death as others are willing to take on bigger bolder risks. We have pretty good evidence from other long established companies that this constant pressure to extract money from products is a failing strategy.
