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Yes, the point is that the ad company should become the middle man, like things used to be before everything consolidated into Google.

People have valuable data? Sell it to a middle man.

People want to display targeted ads? Sell it to a middle man.

People want to buy targeted ads? Buy it from a middle man.

Not everything consolidated into a single company.

The whole infrastructure and market already exists, the problem is that Google has a monopoly on certain data and it’s abusing its position.



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