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> People want the death of Google because people hate ads and tracking.

> Paid competitors cannot compete because people won't pay.

Seems to me they're different groups of people. Otherwise, if people hate ads, why don't they pay?

I don't agree it's an everyone loses situation. Enough people don't mind or prefer the ads based ecosystem for it to continue.

IMO, more sophisticated ad blockers (I.e real control over one's devices) used by more people, would make the ad tech ecosystem a lot less profitable. After all, ads only work when you can control what the other person sees.




With Google controlling most devices and browsers, you aren’t getting that control.




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