You're only thinking of consumers. That's still not small potatoes - Google Workspace has 3 billion active users every month (37% of the planet). Office365 has 270 million.
But on the business side, there are 6 million businesses that use Google Workspace to manage their company - their drives, documents, email, distribution lists, SSO, etc. They can't just flip a switch and migrate their entire company to another provider. It would take months to years for most companies to fully migrate. And that's for the products/services that there's an analogue for. Not every Google feature and product has a 1:1 replacement.
Back to the consumer side - it will be insane the number of things affected that nobody is thinking of. Off the top of my head, imagine the billions of people who have used Google SSO to sign up for random websites, and imagine that just stops working. And on top of that, they were all using Gmail. So now they can't login to all the websites they're signed up for, and they can't send a password reset, because their email no longer works. This is just a few of the thousands of issues there will be, for a large chunk of the planet.
> But on the business side, there are 6 million businesses that use Google Workspace to manage their company - their drives, documents, email, distribution lists, SSO, etc. They can't just flip a switch and migrate their entire company to another provider.
Sounds like it'll be plenty profitable as a business in its own right, then.
> Off the top of my head, imagine the billions of people who have used Google SSO to sign up for random websites, and imagine that just stops working.
Why would it suddenly stop working? Lots of third party websites use Google (or Microsoft) SSO.
But on the business side, there are 6 million businesses that use Google Workspace to manage their company - their drives, documents, email, distribution lists, SSO, etc. They can't just flip a switch and migrate their entire company to another provider. It would take months to years for most companies to fully migrate. And that's for the products/services that there's an analogue for. Not every Google feature and product has a 1:1 replacement.
Back to the consumer side - it will be insane the number of things affected that nobody is thinking of. Off the top of my head, imagine the billions of people who have used Google SSO to sign up for random websites, and imagine that just stops working. And on top of that, they were all using Gmail. So now they can't login to all the websites they're signed up for, and they can't send a password reset, because their email no longer works. This is just a few of the thousands of issues there will be, for a large chunk of the planet.