This must be the Twitter analog to a Voight-Kampff test, because "social CRM" and "social influence ranking" seem to me to be the fuel for spambots, mindless marketing accounts, and other general filth. The MBA behind this plan would probably stand outside his bakery demanding payment for people stealing smells.
It's fun to bash social media douchebaggery, but I've come to the conclusion that opting in to thinly-disguised ads might be the best use of Twitter. It's not good for conversations (see Branch) or for actual socializing. I guess Twitter is also kind of good for ranting, trolling, and bragging (see RKOI), but those might be even less productive than advertising.
