Agreed. Because really what happens when we search is we run through a gauntlet of contrived websites stuffed with ads and trackers and referral links, selling someone else's stuff, splitting someone else's content across multiple page views, requiring your personal information if you want to view the content in its entirety, trying their best to be the #1 result for specific phrases that will get traffic even though shovelware sites should never be the authoritative source for someone else's product or company or content, while others pay to have their contrived websites be listed before them. None of this is necessary with AI.
What do you mean by this and how will it happen?