IPInfo appears to have good data, but their main advantage is strong marketing. They've effectively built a community of fanboys by publicly sharing techniques and methods that other major providers have been using for years or even decades.
I would not say we have a super strong marketing effort, but we genuinely care about developers. That is how the company started, and that is how the company is operating after 12 years.
We are super obsessed about any points of friction any IPinfo user has, but to be honest, that is just what any developer-first business should do. We are obsessed about developer sentiment and perception, but that is what the industry should be. Our users consist of the smartest people I know, and because we go above and beyond to be helpful to them, they do not point out mistakes we make, they actually try to help us.
Consider our probe network server finding. We genuinely hit a wall after 750 servers. Then we reached out to our community of users, who found 150 more servers. There are even developers who will talk to their local hosting providers in their local language just to get us a server.
Then writing code to integrate our data into different places. Our team is extremely small, so we cannot actively contribute engineering contributions to open source projects. Our users usually help us a lot in writing high-quality code for open source projects they already use.
We are humbled because of the help our user share, and that is why we are obsessed with them and trying our best to go above and beyond to help them.
