Another blog that talks about an ambiguously-named product and provides no links to or descriptions of said product. I had no idea what Cheddar was after a couple minutes of skimming the blog posts.
I can see how that can be quite cumbersome. I guess we just navigate websites in a different manner. Navigating to the homepage via the URL field is always my first instinct.
> What's wrong with navigating to the product's homepage to learn more?
If you're talking about the "Cheddar" homepage, there isn't actually any navigation linking to it. If you're talking about "Cheddar for Mac"'s homepage, thats equally as ambiguous.
Personally I'll only ever allow flash to load and watch a video if a product page has sufficiently grabbed my attention first. Doubly so if I'm at work.
They should focus more on the real time nature of the updates and why I should care if my ipad gets a update in real time when I make an change on my iphone. I'm sure there's some scenarios where real time is useful and even more so once they start supporting more platforms but users are unlikely to try and come up with these scenarios for long before they move along to something else.
Video is great, but as an expansion on a brief introduction.
I for one would prefer to at least read a couple of sentences that tell me what an app/service does before I have to watch a video, especially if I'm mobile at the time and/or it's hosted on Vimeo (great quality but looooong unforgiving buffer times in the UK)
