The first startup I worked at had a year-end bonus tied to meeting all of a list of company goals. The last year I was there, the list consisted of 3 engineering goals and 1 sales goal. We had around 25 engineers and 2 salespeople.

We nailed the three engineering goals by about October. Sales didn’t hit their goal. No bonus for anyone.

You want to build animosity in a company? I can’t think of a better way than that.