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First mover advantage tends to be a curse for modern tech. Of the giant tech companies, only Apple can claim to be a first mover -- they all took the crown from someone else.





Yes tech moves fast but human psychology won't change, we act on perception.

Apple was a first mover many decades ago, but they lost so much ground around the lat 90s early 2000s, that they might as well be a late mover after that.

And Apple's business model since the 90s revolves entirely around not being the first mover.



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