I've been building an intentionally annoying app against doomscrolling [1]. I've recently started with marketing, but oh boy is that out of my comfort zone!
I never thought that as an engineer I'd be doing TikToks. And here I am. It's fun to crack the algorithm little by little, but also frustrating because it's like a black box.
So far, I've discovered that going to the point works best. For example, I was sharing student tips and mentioning my app to improve focus. But conversion and engagement were terrible. Instead, I'm doing founder stories and tutorials, which get less views but more downloads. Plus, I can ask people in the comments for feedback on the app!
I'm happy to be doing something that devs overlook so much: marketing. Even if it's tough and slow. It's been an awesome learning experience.
Your app looks cool! I've tried a few other apps doing something things, Clearspace is the one I'm using now. Will give yours a try!
I'm in a similar situation as you (developer having to do marketing) but have not gotten as far, so far I've only posted on a few subreddits and here on HN. Have you found any nice learning resources?
I never thought that as an engineer I'd be doing TikToks. And here I am. It's fun to crack the algorithm little by little, but also frustrating because it's like a black box.
So far, I've discovered that going to the point works best. For example, I was sharing student tips and mentioning my app to improve focus. But conversion and engagement were terrible. Instead, I'm doing founder stories and tutorials, which get less views but more downloads. Plus, I can ask people in the comments for feedback on the app!
I'm happy to be doing something that devs overlook so much: marketing. Even if it's tough and slow. It's been an awesome learning experience.
[1] https://speedbumpapp.com/en/