> This is what happened to Google Search. It, like cable news, does kinda plod along because some dwindling fraction of the audience still doesn't "get it", but decline is decline.
Well their Search revenue actually went up last quarter, as all quarters. Overall traffic might be a bit down (they don't release that data so we can't be sure) but not revenue.
While I do take tons of queries to LLMs now, the kind of queries Google actually makes a lot of money on (searching flights, restaurants etc) I don't go to an LLM for - either because of habit or because of fear these things are still hallucinating.
If Search was starting to die I'd expect to see it in the latest quarter earnings but it isn't happening.
Well their Search revenue actually went up last quarter, as all quarters. Overall traffic might be a bit down (they don't release that data so we can't be sure) but not revenue. While I do take tons of queries to LLMs now, the kind of queries Google actually makes a lot of money on (searching flights, restaurants etc) I don't go to an LLM for - either because of habit or because of fear these things are still hallucinating. If Search was starting to die I'd expect to see it in the latest quarter earnings but it isn't happening.