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I had similar thoughts, but then remembered companies still burn billions on Google Ads, sure that humans...and not bots...click them, and thinking that in 2025 most people browse without ad-blockers.


Most people do browse without ad blockers, otherwise the entire DR ads industry would have collapsed years ago.

Note also that ad blockers are much less prevalent on mobile.


People will pay for what works. I consult for a number of ecommerce companies and I assure you they get a return on their spend.




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