Where exactly do you think Amazon's profits are coming from? Over half of their profit comes from AWS, and the retail side does not appear to have substantially different margins than brick and mortar retailers (~3% net margin).
That's gross margin, not net margin. It's not free to do the logistics to actually get you your order, either keeping warehouses and paying for shipping and handling, or physically maintaining and staffing a storefront to sell the product.
People who are not children understand that retailers have margins. You can shop around to avoid a retailer margin .. unless they're a monopoly. You can't shop around tariffs. Well, legally.
It will backfire if they don't do something nobody has ever done?
How does that work?
I think you mean that Trump people will get mad at them for highlighted his screwup. I'm sure that's true -- they've decided to back Trump no matter what, which leads them to numerous irrational positions -- but it's not like Amazon or anyone else can do anything about it. Trump and his supporters just thrash about destructively and we all pay the price.
Would that actually be very much for any particular item? Amazon is a business whose success is due to scaling a very small profit on billions of transactions rather than making very much on any particular sale.
My favorite brand drops a new pair of shoes in June. I order them shortly thereafter. They are imported from China who at the time has a 100% tariff. I see a $5 tariff charge. I now know that the $250 pair of shoes actually cost the retailer $5 and my boyfriend who keeps telling me they are cheap trash is suddenly vindicated.
