Just as a small bit of information, Dun & Bradstreet (DUNS) does this because they are called upon to assess risk and prevent fraud - it's about 10 times more likely with virtual addresses or registered agents.
I guess it raises the cost of fraud a bit (e.g. having to be physically present in the US during the DUNS application). But I'm wondering what kind of fraud the Play Store is trying to prevent with that requirement. Malware?
