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I think this is less about demand, and more about habits.

I’ve personally become aware of the fact that I need more social contact. I want to attend events, but never really built the habit of organizing. My ex was always the social instigator, and I didn’t realize how much I relied on that (we were together for most of my adult life).

The more people I talk to about this, the more I hear them lamenting the lack of in-person gatherings.

I think social media has kind of filled the need poorly, and this has changed habits. It’s not what people want, but it has them hooked, and IRL gatherings have suffered as a result.

It reminds me of some of the comments from the younger crowd about TikTok. “I hate it, but I can’t stop using it, because everyone else is on it”.

I really think people want real social interaction but have gotten caught in this social media habit that just barely meets the need. Junk food vs. a nutritious meal.

I suppose at the end of the day you could still say this means demand is down, but I think there are more layers than that.



Junk food is the example I use for much of social media.




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