Disagreed with the conclusion. Tiktok does not harm innovation. Neither is it the final form of "enshitification".
Tiktok is highly effective as an ecommerce platform, for example. I work with a client who has 90% of their orders coming from Tiktok, and only 10% from their Shopify website. Tiktok allows them to make useful/educational content, get it out quick, and find their buyers.
Tiktok is very efficient as a marketing platform for businesses - if done right.
Lastly, it's just about time spent. People who would have went to the movies, or watched Youtube, or watched a TV show on Netflix are just spending some of that time on Tiktok instead. Do we consider movies, Youtube, Netflix as harming innovation as well?
Tiktok is highly effective as an ecommerce platform, for example. I work with a client who has 90% of their orders coming from Tiktok, and only 10% from their Shopify website. Tiktok allows them to make useful/educational content, get it out quick, and find their buyers.
Tiktok is very efficient as a marketing platform for businesses - if done right.
Lastly, it's just about time spent. People who would have went to the movies, or watched Youtube, or watched a TV show on Netflix are just spending some of that time on Tiktok instead. Do we consider movies, Youtube, Netflix as harming innovation as well?