Anyone who thinks Google or Chrome is evil has no idea the scope or scale of what/where evil is. You haven't seen anything till you've worked with some of the groups Chrome has to deal with. IAB, & so many other advertising folks are wild & extremely lobbyist happy folks, who absolutely are intent on feeding the public to the wolves.
I don't know as much about the UK agencies Google has been wrestling with, but my vague sense is much of the UK has alas undergone severe regulatory capture. Here's the ICO finding in favor of tracking everyone, 'what if personalized ads are what consumers want': https://www.adexchanger.com/privacy/the-uks-data-protection-...
Anyhow, hopefully premature but RIP Privacy Sandbox. Very weird strange attempt. But as has been kind of always evident, 'you're going to miss us when we're gone'. And you could just turn these adverising-only APIs off, where-as third party cookies are deeply enmeshed in actual web flows as well as ads, alas.
There's not a ton of details, but this thread from someone who helped launch Privacy Sandbox on how vicious the regulatory capture is, how hard it is to get anywhere is was pretty enjoyable for me,
All those companies just want to provide value to users while breaking even on costs, it’s a shame they keep accidentally creating addictive products that break all user promises and keep adding more and more ways to squeeze out extra revenue.
Since Mozilla recently walked back on their claim to not sell data und brave did some shady affiliate tricks, there seems to be not major browser which to trust not to be corrupted by the ad industry.
You know they did have ads before tracking right? But I have had an ad blocker on my phone for over a decade. Anytime I use a device without an ad blocker - like my wife’s phone - the web is unusable.
I don't know as much about the UK agencies Google has been wrestling with, but my vague sense is much of the UK has alas undergone severe regulatory capture. Here's the ICO finding in favor of tracking everyone, 'what if personalized ads are what consumers want': https://www.adexchanger.com/privacy/the-uks-data-protection-...
Anyhow, hopefully premature but RIP Privacy Sandbox. Very weird strange attempt. But as has been kind of always evident, 'you're going to miss us when we're gone'. And you could just turn these adverising-only APIs off, where-as third party cookies are deeply enmeshed in actual web flows as well as ads, alas.