It started well with good intentions and the initial rollout solved the problem. It then turned into a status symbol and hidden caste system. When Elon took over and turned it into a game, all cred was lost.
It was a "hidden caste system" with no real consequences for people's interaction with the platform. I have approximately zero sympathy with the "anti-bluecheck" resentments that Musk tapped into.
When Elon took over; the rules were clearly laid out: buy your checkmark for $7/month (not sure of the price). Pay and you get it; stop paying and you loose it. Everybody knows exactly what it means.
Before that it was: "Someone will give you the checkmark if they like what you say enough and/or if you are deemed 'popular enough' according to an obscure committee; likely a combination of both. But there is a certain threshold above which it does not matter what you way, and you will always be verified". You could loose your checkmark on the whim of some dude who got his latte order wrong in the morning. No one was ever given the rulebook. In fact there was no rulebook. Checkmark just meant "I went to a bar with a Twitter employee and we agreed on a lot of things".
The same thing will happen to Bluesky. The system is akin to how CA and SSL does work with a critical difference. To get an SSL certificate, there is a clear step-by-step guide on how to get it. And after it has been granted it isn't revoked regardless of wether DigiCert agrees with the content of your website.
>When Elon took over; the rules were clearly laid out: buy your checkmark for $7/month (not sure of the price). Pay and you get it; stop paying and you loose it. Everybody knows exactly what it means.
except then he was also randomly giving out checkmarks to people who didn't want them and specifically told him to remove them