And in contrast to Atari, this works for Steam because Steam isn't paying a giant pile of resources per title. The fractions-of-a-cent-per-GB raw cost of digital distribution means they don't risk getting sunk over-hyping an E.T... They can let a thousand indies make a thousand E.T.s, and it doesn't matter because they're also the place you download Helldivers 2 or Monster Hunter Wilds.