Not sure what this random unknown website has to do with 4chan. It's similar only insofar as both things let you post. Soj requires a sign-up so no anon posting at all, and the community structure is a pretty clear rip-off of Reddit with /p/[sub] instead of /r/[sub]

What is your affiliation with it?

https://news.ycombinator.com/threads?id=rasengan shows some previous shilling, FWIW.