> I'm more concerned with YouTube owning all of social video. Movies are on a dozen streamers. Social stuff is on Instagram, TikTok, Reddit, and X. But video essays, independent animation, educational content, cultural critiques, music, video podcasts, trailers, gameplay, research, news - anything long form, serious, interesting - it's all trapped on YouTube as the only distribution platform. And they'll keep getting bigger with no possible alternative due to network effects.
Yes, but: despite all of us adblocking them, this is all supported by their ad revenue.
The discovery effect is simply too powerful. I can't really see a way out of this because people are not going to go back to paying for media. Possibly the only way is something like the increasing control of social media from the EU forcing a separate EU Youtube, which might include things like the French TV rules forcing a certain amount of content to be in French, plus control over foreign disinformation influencers.
(you know what the only other social video platforms are with millions of users? Bilibili, xiaohungshu etc.)
Yes, but: despite all of us adblocking them, this is all supported by their ad revenue.
The discovery effect is simply too powerful. I can't really see a way out of this because people are not going to go back to paying for media. Possibly the only way is something like the increasing control of social media from the EU forcing a separate EU Youtube, which might include things like the French TV rules forcing a certain amount of content to be in French, plus control over foreign disinformation influencers.
(you know what the only other social video platforms are with millions of users? Bilibili, xiaohungshu etc.)