Over the last ~3 years I've been passively following the negative PR campaign against TT by Meta; a lot of the outrage felt a bit manufactured, specifically the outlandish claims like the 'slap a teacher challenge' which, upon investigation, didn't actually exist [0]

[0] https://www.vice.com/en/article/slap-a-teacher-tiktok-challe...

https://archive.ph/ERLFo - Facebook paid Targeted Victory, a PR firm, to malign TikTok

https://archive.ph/wYuvL - A whistleblower’s power: Key takeaways from the Facebook Papers

https://archive.ph/rWDA4 - Mark Zuckerberg says TikTok is a threat to democracy, but didn't say he spent 6 months trying to buy its predecessor

https://archive.ph/H8SIk - Before Mark Zuckerberg Tried To Kill TikTok, He Wanted To Own It

https://archive.ph/liFKi - FACEBOOK’S PLAYBOOK TO BEAT COMPETITORS HAS HAD TO CHANGE WITH TIKTOK

https://archive.ph/9XSqi - Facebook Tries to Take Down TikTok

https://archive.ph/LWTHf - Reuters: Factbox: Facebook and TikTok's fraught history - quick look

https://archive.ph/H3dfJ - Facebook Parent Company Defends Its PR Campaign to Portray TikTok as Threat to American Children

Plus they tried to buy other companies that they thought posed a threat (snap, etc?)