Post something interesting!

A profile of an up and coming artist doing cool stuff with Adobe software.

A video interview with an interesting team lead at Adobe.

Or just stick to product announcements like various other brand accounts to.

Pretty much anything that doesn't come across as fake engagement bait would probably have been fine.

I’ve seen the words “fake” and “inauthentic” used here but based on what you’re saying it more accurately boils down to “taking” vs “giving.”

I think they're not orthogonal. Meaningful "giving" will likely be "authentic" as well.