Think of it this way, the less time they spend actually WATCHING content, the longer they will pay their monthly service because they have this massive "watch list" that they never actually get through. They just keep paying month after month never getting through a backlog that they inspire to watch. I don't agree with it, but it makes sense to me. If you can never feel satisfied, you will pay over and over again chasing that satisfaction of watching "everything."
Many people will pay Netflix for years hardly watching content for months just because the convenience factor of not having to subscribe/unsubscribe when they know a new season of X will be out in the next year. It's wild to me, but people are lazy. So again, the more you keep them from actually watching the content and realizing they are "done", the longer they likely just keep their subscription active. Get them to add as much potential content they want to watch to a never ending backlog watch list.
Many people will pay Netflix for years hardly watching content for months just because the convenience factor of not having to subscribe/unsubscribe when they know a new season of X will be out in the next year. It's wild to me, but people are lazy. So again, the more you keep them from actually watching the content and realizing they are "done", the longer they likely just keep their subscription active. Get them to add as much potential content they want to watch to a never ending backlog watch list.