Do you use something different? Anecdotally, I find Disney+ to be a major divider. Friends of mine have kids and Disney+ and/or they're still using a decade-old Netflix subscription.
We use Apple TV a small amount (for Silo and Severance most recently), and Disney+ slightly more for the kids. We occasionally use YouTube.
We got a promotion for Disney+ and probably won't renew it. By the time it's over, it seems like there won't be much worth watching left on there. The kids already have a hard time finding anything they're interested in watching.