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This isn't an LTV model, it's a regression model. Is it even good? Doesn't seem so.

Maybe their folks need to punch "LTV" into Google Scholar.

And also, is it even actionable?

> For example, suppose we run a marketing campaign that provides hosts with tips on how to successfully improve their listings

Right guys. “Marketing-induced incremental LTV” indeed.



Yeah I thought the same thing. LTV defined as value over the next 365 days…so…not LTV at all?




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