Why is nobody talking about how Car Insurance is typically higher with any real colour selections? Insurance companies calculate that vehicles with certain colours (for example, Red) have a higher statistical probability of being in a collision than say... grey. This has created a downward pressure for people who would like colours in their vehicles, but would instead prefer to just pay less in car insurance since they may be aware of this aspect.
I for one don't like that car insurance companies do this, but this very likely is a huge reason why fewer people buy vehicles with colour beyond Grey/etc.
Can't speak for the US, but having built a few versions of a car insurance comparison tool for a popular Australian comparison site; colour was a factor used by a few insurers: yellow & white getting a discount; grey, black, dark green costing more. WHile red and orange are perceived as being sporty, factors such as a driver under 30 with a Nissan 300ZX, WRX or a V8 would blow out a premium far more and some insurers wouldn't even take the risk.
I for one don't like that car insurance companies do this, but this very likely is a huge reason why fewer people buy vehicles with colour beyond Grey/etc.