Note the quotes on “sell” and “persuade”. That’s a hint. Meaning a lot of words meant to sell or persuade are actually harming those purposes.
Three word highly opinionated statements, like my paragraphs began with, are best viewed as strong (re-)prioritization. Not a prohibition on nuance once the point is understood.
> Explain, don’t “persuade”
Know your audience. A library on github targeted towards developers does both selling and persuading via a good explanataion.