Good ones are expensive to create and turns out there isn’t that much money in it. It wasn’t clear this was the case early on when HTML5 came out and really enabled these experiences. But after you make a few and realize how much goes into creating them, and how hard it is to extract value from them, it doesn’t make that much sense.

Also, that us election needle from 2016 really turned a lot of people off of to the whole genre, I think.