From a GTM perspective, Apple is fine to be behind OpenAI and others. Other than Search and studying, most consumers just aren't finding compelling use cases for a lot of this tech. The news woman herself said it herself that
> I've had iPhone 16 and haven't used any of these features.
Not only did she not use it, she wasn't even sure how she would start to use it. Emoji customization is kinda fun, but hardly a killer offer.
Folks in business are finding a lot of use: Research summation, data structuring, rapid prototyping, copy editing, and all sorts of business-grade use cases are phenomenal. None of them are central to Apple's core business or user experience. Use cases might be found closer to the Macbook/Pro line-up... but most of these are already accessible via a web layer through Chrome/Safari. They're making good use of Apple's performant M-chips. Of course, we all know Siri really should be able to do a helluva lot more than it currently does.
Apple being behind tech-wise is a *huge* risk bc it puts them on the back foot, but short-term not enshittifying their tech with worthless AI use cases may be the right move.
> I've had iPhone 16 and haven't used any of these features.
Not only did she not use it, she wasn't even sure how she would start to use it. Emoji customization is kinda fun, but hardly a killer offer.
Folks in business are finding a lot of use: Research summation, data structuring, rapid prototyping, copy editing, and all sorts of business-grade use cases are phenomenal. None of them are central to Apple's core business or user experience. Use cases might be found closer to the Macbook/Pro line-up... but most of these are already accessible via a web layer through Chrome/Safari. They're making good use of Apple's performant M-chips. Of course, we all know Siri really should be able to do a helluva lot more than it currently does.
Apple being behind tech-wise is a *huge* risk bc it puts them on the back foot, but short-term not enshittifying their tech with worthless AI use cases may be the right move.