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Almost every comment is negative. From Apple’s point of view, this is not worrying. Look at people you know who are not in IT and software. They use AI for information and solutions, not expecting an agent. And since Apple Intelligence successfully proxies that function to ChatGPT, this is covered for Apple. You don’t have your relative asking when it’s going to be agent-level help from it. Regular people don’t expect new this and new that from a device; they accept it as it is, and convincing them to move away from Apple would take years of them seeing how someone else uses another platform. The same time it took you to convince them that Apple is a better platform and worth buying their next phone or computer. Not to forget that the majority of the public think of Apple and its simplicity of UX as a top-level product with a justified top-level price, that you buy when you get promoted/retire/become rich.

Apple could have five years just refreshing and adding nothing new before they feel the market share fall badly. And ten years or more to do nothing and be in a situation with no return. Neither of those will happen. It would be more worrying if there was no reshuffling of executives.




> since Apple Intelligence successfully proxies that function to ChatGPT

I don't know how it's implemented, but Apple Intelligence's proxying to ChatGPT ends up being far worse than using ChatGPT directly. You could ask the same question to ChatGPT and Siri powered by Apple Intelligence proxied by ChatGPT, and the former gives the right answer while the latter gives the wrong answer.

> Regular people don’t expect new this and new that from a device

But Apple advertised iPhone 16 specifically along with Apple Intelligence. They didn't market the new generation of iPhone as iterative improvements; they marketed it as specifically for Apple Intelligence.


- Yes chatGPT experience is worse. Likely due to censorship. - When Apple advertised that in keynote, it wasn’t something anticipated and needed by general public and still not, otherwise like with serious delays in the past Apple would have said something. And after new iOS was released it was said a lot that this is a solution looking for a problem.




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