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> Most people are happy to store all their data with big tech and get snoothly marketed content designed to extract as much value as possible from themselves for corporate benefit.

Is this even a thought on people's mind? I don't think it's a choice people are explicitly making in their mind, but it's more like water and electricity that just takes the path of least resistance. It happens to be that centralized services are easy to join and get started with, and non-centralized services were harder to join, case in point being Mastodon where you need to first chose what server you want to join, then you can join the network itself. Same goes for IRC, torrents and a bunch of other things, it tends to just be harder to get into less centralized things, for better and worse.

But I still have the belief that we can figure out the UX to making it easier. Bluesky/ATProto is a step in the right direction, although it isn't 100% self-hostable and decentralized today, the foundation is there and the UX seems simple enough that when people have the choice, both paths have about the same friction today.



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