It's not. It enables free content, but most of it is crap quality.
Assume there's no ad network that tells you that user is into high-end bikes. You cannot produce cheap rage bait and then market bikes, because you'll likely miss your target audience. You have to produce good biking content and then advertise bikes to be effective.
This is basically "break for our sponsor" you see on YouTube - for me personally youtube sponsorships are way more bearable than typical ad infested "news" site
Assume there's no ad network that tells you that user is into high-end bikes. You cannot produce cheap rage bait and then market bikes, because you'll likely miss your target audience. You have to produce good biking content and then advertise bikes to be effective.
This is basically "break for our sponsor" you see on YouTube - for me personally youtube sponsorships are way more bearable than typical ad infested "news" site