Cocomelon rightfully gets criticism, but this is an apples-to-oranges comparison. Bluey is a scripted animated show intended for older toddlers with parents as a secondary audience. Cocomelon is animated songs for younger toddlers with simple, conflict-free situations that do not provide examples of bad behavior. For a relevant comparison to Cocomelon, see the Ms. Rachel or Spanish-language Luli Pampin videos that provide similar content but without the negative aspects of targeting engagement metrics.