I’ve seen this happen many times during the RFI/RFP process for large projects, the largest players put boots on the ground early and try to get into the ears of the decision makers and their consultants and “helpfully” educate them. On multiple occasions I’ve seen requests actually using a specific vendor’s product name as a generic term without realizing it, when their competitors’ products worked in a completely different way and didn’t have a corresponding component in their offering.