Imo this is just Tim Cook’s public image. By all accounts, comparing Sundar to him is just not fair.
Just off the top of my head, under Tim Cook the company managed to:
* Propel smartwatches as a brand new product category into the mainstream and be the leader in that category.
* Propel AirPods as a brand new product category into the mainstream (and be the leader in that category as well).
* Smoothly transition to ARM (aka Apple Silicon) with great success.
* Various behind the scenes logistical/supply-chain achievements (which makes sense, as Tim Cook is the logistics/supply-chain guy by specialization).
None of those things were simple or uncontroversial. In fact, I remember the pushback people and the press had against smartwatches and airpods, calling Apple washed out and Tim Cook a bean-counter. And these are just the largest examples off the top of my head, there are definitely more. However, Google doesn’t seem to have even a singular product win of such magnitude in the past 10 years.
In the meantime, what did Google do productwise? Catching up on the cloud compute game to AWS (while nearly killing it due to their PR nightmare announcements during 2019-2020 iirc), killing their chat app that finally managed to gain enough mainstream traction (Hangouts) and then rebranding/recreating it at least twice since then, redoing their payments app multiple times (gWallet vs gPay vs whatever else there was that I forgot), etc.
I am trying to be generous here, and of course Apple had their misses too (the butterfly keyboard on 2016-2019 intel macbooks, homepod is kinda up in the air as a product category, mac pro stagnating, etc.). But I legitimately cannot think of a single consumer product that Google knocked out of the park or any that wowed me.
This sucks, because I know for a fact it has nothing to do with their engineers lacking the skill to execute on a new innovative product (as evident by Google being early to the AI/transformers era and being fundamental to what is happening with AI right now). Google has all the technical prerequisites to succeed. But the product and organizational strategies there are by far the most cartoonishly bad I’ve ever seen for such a company.
I don’t want to blame it on Sundar, because I cannot say for sure that the root of this dysfunction is at his level. I just know it is on some level between org directors and Sundar, but not where exactly. I just know that killing off a whole org working on a truly innovative AR org/product, only for most of those people to switch to Meta and continue working on an improved version of the exact same thing (the Orion glasses) wasn’t the move. And I just know that having 5+ major reorgs in one year for a single team is not normal or good.
TLDR: apologies for the long rant, but the short version is that Google under Sundar has absolutely zero sense for internal organization management or delivering products to consumers. And comparing him to Tim Cook (who has been the CEO through the AirPods/Apple Watch/ARM macbooks era) is unfair to Tim Cook and is based purely on the public image.
Because we are talking about what product wins they had. Apple Car was never officially announced, and Vision Pro is clearly their experimental/devkit sort of a product.
Vision Pro might succeed or fail, and that’s fine. I tried it, and it is clearly a significant step towards the future, but I am not sure of it becoming a successful product at its current price point and in its current state.
I am not judging CEOs or companies negatively for taking ambitious product bets and not always striking gold on those bets. I am judging them negatively for not having any product wins and not taking any ambitious product bets.
Just off the top of my head, under Tim Cook the company managed to:
* Propel smartwatches as a brand new product category into the mainstream and be the leader in that category.
* Propel AirPods as a brand new product category into the mainstream (and be the leader in that category as well).
* Smoothly transition to ARM (aka Apple Silicon) with great success.
* Various behind the scenes logistical/supply-chain achievements (which makes sense, as Tim Cook is the logistics/supply-chain guy by specialization).
None of those things were simple or uncontroversial. In fact, I remember the pushback people and the press had against smartwatches and airpods, calling Apple washed out and Tim Cook a bean-counter. And these are just the largest examples off the top of my head, there are definitely more. However, Google doesn’t seem to have even a singular product win of such magnitude in the past 10 years.
In the meantime, what did Google do productwise? Catching up on the cloud compute game to AWS (while nearly killing it due to their PR nightmare announcements during 2019-2020 iirc), killing their chat app that finally managed to gain enough mainstream traction (Hangouts) and then rebranding/recreating it at least twice since then, redoing their payments app multiple times (gWallet vs gPay vs whatever else there was that I forgot), etc.
I am trying to be generous here, and of course Apple had their misses too (the butterfly keyboard on 2016-2019 intel macbooks, homepod is kinda up in the air as a product category, mac pro stagnating, etc.). But I legitimately cannot think of a single consumer product that Google knocked out of the park or any that wowed me.
This sucks, because I know for a fact it has nothing to do with their engineers lacking the skill to execute on a new innovative product (as evident by Google being early to the AI/transformers era and being fundamental to what is happening with AI right now). Google has all the technical prerequisites to succeed. But the product and organizational strategies there are by far the most cartoonishly bad I’ve ever seen for such a company.
I don’t want to blame it on Sundar, because I cannot say for sure that the root of this dysfunction is at his level. I just know it is on some level between org directors and Sundar, but not where exactly. I just know that killing off a whole org working on a truly innovative AR org/product, only for most of those people to switch to Meta and continue working on an improved version of the exact same thing (the Orion glasses) wasn’t the move. And I just know that having 5+ major reorgs in one year for a single team is not normal or good.
TLDR: apologies for the long rant, but the short version is that Google under Sundar has absolutely zero sense for internal organization management or delivering products to consumers. And comparing him to Tim Cook (who has been the CEO through the AirPods/Apple Watch/ARM macbooks era) is unfair to Tim Cook and is based purely on the public image.