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>lacks is excitement and hype

They have due to circumstances a different business model to OpenAI, Claude, Grok etc.

Open-Claude-Grok: "our AI is so cool, AGI next year" but we are losing money so invest in us at a $crazy bn valuation

Google: We are swimming in money from ads so no need to hype anything. If anything saying we will dominate AI as well as search, email, video, ads, browsers, phones etc would just get us broken up. So advance quietly.



Agree. A majority of people on HN are in a startup mood so they feel a company should market aggressively to attract investments and expand. But I don't think Google would achieve more than marginal gain were they to aggressively make Gemini/Imagen/Veo available to Search/YouTube/Workspace users, and the cost could be terribly high.

Gemini has been one of the most cost-efficient models. Probably this is exactly what Google needs for productization.




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