That is precisely the question that should be asked, and not rhetorically.
Firefox is important, the peoples le who make Firefox are important. If someone can form a lean organisation that can fund the development they should do so. Open source allows the potential to abandon a bloated governing structure, but it has to be done with eyes wide open and fully committed to providing the resources to continue development.
It is a very hard problem, but not an intractable problem. It is certainly better than asking managers to decide against their own self interest.