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The different categories are worth considering separately.

PowerShell is more than just "similar" to Windows PowerShell; it's a slightly-backwards-incompatible new version with cross-platform support. With cross-platform support, the old name didn't make sense any more; and presenting it as a "new" product solved the issue of people complaining when they upgraded and things broke. (Same thing they did with .NET.) I don't know what else they could have done here.

"Copilot" is Microsoft's name for their LLM functionality across all their products. Question in, slop out. That's entirely consistent. I'm not sure what difference you're even seeing between "Copilot" (which Copilot?) and "Github Copilot".

Azure DevOps was them renaming an existing product to coopt a better-known brand name. Same with Visual Studio for Mac. (Visual Studio Code and Azure Data Studio were similar - although those weren't renames but rather a new product trying to steal mindshare.) This is the only category I'd really call "terrible".




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