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Freedom of choice isn't that freeing if you don't have time/money to actually permute through all the options to find what you like.

This is the actual reason why the door is continually held open for propaganda and centralized control. Decentralizing everything struggles with inefficiency problems.

The first person to really discover and popularize this was Edward Bernays — who invented Public Relations to help corporations and politicians weaponize this inefficiency. He kicked off the "Mad Men" of 20th century New York.

The introduction to Bernays's book "Propaganda" lays this out very clearly:

https://www.voltairenet.org/IMG/pdf/Bernays_Propaganda_in_en...

Or if you don't like reading... another overview of Bernays is Adam Curtis's "Century of the Self"

https://www.youtube.com/watch?v=eJ3RzGoQC4s

We will keep giving up control to centralized forces until we can share information freely and efficiently about what choices lead to better/worse outcomes in a decentralized way.



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